Hakusan Shrine, the guardian shrine of Niigata

A historic shrine standing at the heart of Niigata

Hakusan Shrine is located in the heart of Niigata City and has been revered for over a thousand years as the city’s chief guardian shrine. Its majestic presence blends harmoniously with the beauty of nature throughout the seasons, making it a beloved site not only for locals but also for visitors. As one of Niigata’s most distinguished and historic shrines, it stands as a proud symbol of the region’s spiritual heritage.

Hakusan-sama, the deity of matchmaking and love

The enshrined deity at Hakusan Shrine is Kukurihime, a goddess of matchmaking and harmony. According to the Nihon Shoki (Chronicles of Japan), she once mediated between a divine couple, and has since been revered for bringing good relationships and family happiness. Her gentle blessings make the shrine especially popular among visitors praying for love and romantic fulfillment.