What’s NiiGATA

Niigata – A Culinary Capital Shaped by Water

Experience the harmony of pristine water and masterful craftsmanship in every bite.

Niigata is Japan’s top rice-producing region.
Fed by pure snowmelt and grown on fertile plains, Niigata rice is at the heart of Japanese cuisine and culture. More than just a local staple, it supports tables across the nation and reflects a deep-rooted food tradition built on quality ingredients and meticulous care.

Blessed by Sea, Mountains, and Rivers

Surrounded by nature, Niigata is a treasure trove of seasonal flavors.
From the rich seafood of the Sea of Japan to mountain vegetables in spring, edamame in summer, mushrooms in autumn, and sweet winter vegetables grown under snow—every season brings something special.
Don’t miss local favorites like sushi, seafood rice bowls, grilled nodoguro (blackthroat seaperch), and fresh edamame—each a true taste of Niigata.

Local Sake and Regional Cuisine

Niigata is Japan’s leading sake-producing region, home to the most breweries in the country.
Its cold climate, pure air, and clean water create sake with a smooth, refined taste—perfectly balanced to complement local dishes.

Pair it with Niigata’s traditional specialties like hegi soba (buckwheat noodles with seaweed), noppe (a hearty vegetable stew), or tare-katsu don (a soy-glazed pork cutlet rice bowl), and you’ll experience the flavors and spirit of Niigata with all five senses.

Hot Springs and Scenic Beauty

Beyond cuisine, Niigata offers relaxing hot springs and stunning views.

From Iwamuro and Tsukioka to Senami and Echigo-Yuzawa, each onsen has its own charm.
Enjoy tranquil countryside, terraced rice fields, and traditional towns—scenes that capture Niigata’s true spirit.

Discover the Unique Flavors and Culture of Niigata

Niigata takes pride in its rich tastes and warm hospitality.
We’re here to make your stay memorable.

Take this chance to experience Niigata—
pure, honest, and delicious.