Japan’s top rice-producing region

Japan’s top rice-producing region, nurtured by pure snowmelt streams

Niigata, Japan’s top rice-producing region, is blessed with fertile soil, mineral-rich snowmelt streams, and an ideal climate — all of which contribute to growing exceptional rice. Rooted in a long history and tradition passed down through generations, the passion for rice cultivation continues to evolve today.

In addition to Koshihikari, the long-reigning favorite beloved for generations, Shinnosuke made its debut in 2017—known for its large grains and rich sweetness. Both continue to compete as top-tier brands. Niigata also offers a wide variety of unique rice types to meet diverse tastes and preferences. Each variety reflects the skill and passion of its growers—experience the rich flavors of Niigata rice for yourself.